Menu
Facilities

Kobe Bryant, NBA China Set Up Basketball School At Chinese Resort

Former NBA player Kobe Bryant "joined forces" with NBA China and Chinese resort Mission Hills to set up the country's first NBA Basketball School as well as an "interactive experience and store" in Haikou, Hainan Province, according to the SOUTH CHINA MORNING POST. The school at the "sprawling resort on China's holiday island" will be open to male and female players from junior level to professionals, a statement released by Mission Hills said. Construction will begin this year to be completed in '19. Bryant said, "The Chinese youth will benefit from a complete approach to player development that combines NBA-quality coaching with NBA-level training." NBA China CEO David Shoemaker "and the Chu brothers who run Mission Hills joined Bryant at the announcement." It is the latest partnership of its type at the resort, which recently announced a partnership with Barcelona for a "similar type of project," and a tennis academy in association with Boris Becker (SCMP, 9/12). XINHUA reported the school will include six indoor courts and other professional facilities. Mission Hills Group will be "responsible for designing and building the school," while NBA China will operate and staff the facility with NBA-trained coaches and provide the basketball development curriculum. Current and former NBA players "will visit the school to provide additional instruction and help foster" player development. The NBA interactive experience and store will be located at Mission Hills Centreville, a 240,000-square-meter shopping and entertainment complex located within the 22-square-kilometer Mission Hills Haikou resort. It will be a multimedia exhibition and retail space "celebrating the league's history and providing fans with a broad assortment of merchandise for men, women and kids," including jerseys, fan apparel, basketballs and accessories (XINHUA, 9/12).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/13/Facilities/Kobe-Bryant-China.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/13/Facilities/Kobe-Bryant-China.aspx

CLOSE