Menu
Marketing and Sponsorship

Indian Tire Brand MRF Signs With EPL Clubs West Ham, Newcastle, West Brom

Indian tire brand MRF was named the sleeve sponsor for two Premier League clubs -- West Ham United and Newcastle United -- and was named the official tire partner for West Bromwich Albion, according to DNA. Founded in 1946, MRF is the largest manufacturer of tires in India and has more than 15,000 employees. MRF currently sponsors cricketers Shikhar Dhawan, Virat Kohli, AB de Villiers and Sachin Tendulkar, among others (DNA, 9/10). 90MIN reported West Ham and Newcastle "released the news on their Twitter accounts on Friday morning." West Ham will wear the MRF logo in its first home game of the season -- Monday's match against Huddersfield Town (90MIN, 9/8). FOOTBALL TRADE DIRECTORY reported MRF's red logo will be featured on the left sleeve of Newcastle's home, away, third and goalkeeper shirts. It was on display during Newcastle's game at Swansea City on Sunday (FOOTBALL TRADE DIRECTORY, 9/10).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/11/Marketing-and-Sponsorship/MRF-EPL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/11/Marketing-and-Sponsorship/MRF-EPL.aspx

CLOSE