Menu
Marketing and Sponsorship

Betting Operator Betway To Sponsor 2017 ESG Tour Esports Event In Mykonos

Online betting operator Betway is "continuing its backing of esports competitions" with a deal to sponsor the Mykonos leg of the 2017 ESG Tour, according to GAMING INTELLIGENCE. The event will take place from Thursday-Sunday at the Destiny Villa private resort on the Greek island, "with eight of the world's top CS:GO teams competing" for a €200,000 ($237,952) prize. As a backer of the event, Betway has naming rights and "will provide live odds updates during the tournament broadcast." The ESG Tour is organized by PvPRO, a tournament organizer that "maintains an online platform to facilitate multiplayer events." Having launched an esports microsite in '15, Betway has "backed a number of events in sport." Its "highest-profile deal to date saw it back" the ESL Pro League 2017, the longest-running CS:GO competition in the sector (GAMING INTELLIGENCE, 9/5). 

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/06/Marketing-and-Sponsorship/Betway-Esports.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/09/06/Marketing-and-Sponsorship/Betway-Esports.aspx

CLOSE