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Marketing and Sponsorship

Marketplace Roundup: BMW To Sponsor Esports Tournament In Paris

German car brand BMW is "stepping in" to sponsor the European League of Legends Championship Series finals in Paris. BMW's EU LCS sponsorship makes the car manufacturer the "first of its kind to partner with Riot in Europe or North America." Mercedes-Benz, however, is reportedly "in talks with Riot China to sponsor the 2017 League World Championships in China" (DOT ESPORTS, 8/30). 

The 2022 Beijing Olympics Organizing Committee announced Yili as its official dairy product partner. It is the second time the dairy group has partnered with the Olympics and Paralympics, following Beijing 2008 (IPC).

Real Betis named Fontarel its official water for the next three seasons. Fontarel will be available at venues where Real Betis teams compete and will provide hydration for Real Betis athletes during practice and games (Real Betis). 

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SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

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