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Marketing and Sponsorship

Premier League Side Bournemouth Signs Mansion As First Sleeve Sponsor
Premier League side Bournemouth confirmed that online gaming company Mansion will be its first ever sleeve sponsor, according to SOCCEREX. The deal will see the Gibraltar-based company’s logo featured on the left arm of the club’s home strip and third shirt, while another of Mansion’s brands, Casino.com, will be featured on the sleeve of the club’s away shirt. Mansion had been Bournemouth’s front-of-shirt sponsor for the past two seasons. It was replaced by Asian bookmaker M88.com, which signed a club record two-year partnership during the season. Bournemouth CEO Neill Blake said, "The club is growing quickly and now has a huge reach, being in our third season in the Premier League. Mansion can capitalize on that, as well as supporting the club to raise our profile in territories such as Asia" (SOCCEREX, 8/29).

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