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Leagues and Governing Bodies

Australian Football League Confirms Commitment To 18 Teams

The Australian Football League confirmed its "long-term commitment to an 18-team competition, including two Queensland clubs," as well as int'l expansion with its new AFLX concept, according to Smith & Denham of THE AUSTRALIAN. The willingness of the AFL to "pour millions" into the Gold Coast Suns and Greater Western Sydney, the latest expansion teams, was explained on Thursday, with the league confirming the teams bring a combined A$40M-A$60M ($31.6M-$47.4M) in revenue. The league said that the figure "included broadcast money, spon­sor­ship and advertising." AFL CEO Gillon McLachlan said that "the presence of the 17th and 18th teams meant an extra game was played every round" and the extra fixture "provided a huge return" to the competition. He said, "If you include sponsorship and advertising, the figure climbs towards A$50 million ($39.4M)." The league is "also keen to again open this year's finals series on a Thursday night," but will wait until the final eight is settled before locking in time slots. McLachlan said that the "preferred schedule" for the opening week of the finals was for games to be played on the Thursday night, Friday night, Saturday afternoon and Saturday night after the bye (THE AUSTRALIAN, 8/11).

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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