Menu
Marketing and Sponsorship

Sydney Roosters Launch Legal Action Against Ex-Sponsor Infinity Group Australia

National Rugby League side Sydney Roosters "launched legal action against a sponsor that withdrew its backing in the wake of this year's cocaine scandal," leading to fan favorite Shaun Kenny-Dowall "being shown the door" from the club, according to Adam Pengilly of the SYDNEY MORNING HERALD. The club is "headed to the courts" with Infinity Group Australia. Infinity also notified NRL side Cronulla Sharks that it would discontinue its back-of-jersey sponsorship after former Sharks Chair Damian Keogh "stood down over cocaine possession charges." The Roosters said in a statement, "As the matter is before the court, we are unable to provide a comment." The Sharks will not "follow the Roosters' lead in pursuing legal action against Infinity, having come to an amicable split with the investment company." Cronulla "already inked a back-of-jersey deal" with high-end audiovisual brand Bang & Olufsen to replace Infinity (SMH, 8/9).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/08/10/Marketing-and-Sponsorship/Sydney-Roosters-Infinity-Group.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/08/10/Marketing-and-Sponsorship/Sydney-Roosters-Infinity-Group.aspx

CLOSE