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Marketing and Sponsorship

French Professional Football League Partners With Bricomarché, Tag Heuer
The French Professional Football League (LFP) announced home improvement retailer Bricomarché as an official provider of the Coupe de la Ligue for the ’17-18 season. The Bricomarché logo will be featured pitch-side, on interview backdrops, in stadiums and on tickets for Coupe de la Ligue matches. The company will also give consumers the chance to win match tickets through online activations. The LFP also announced a partnership with watch brand Tag Heuer to be its official timekeeper. The swiss company is already a partner of the Premier League, Bundesliga and La Liga. The brand will benefit from visibility at Ligue 1 matches and during TV broadcasts on Canal+ and beIN Sports (LFP).

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