Marketing and Sponsorship

Borussia Dortmund Extends Partnership With Opel For Five Years

8.7.2017

Bundesliga side Borussia Dortmund and car brand Opel extended their partnership for five years and will expand the cooperation. The Opel logo will be featured on the sleeve of the Borussia Dortmund shirt as of the '17-18 season and the company is now part of the club's group of strategic partners. Unlike the three other strategic BVB partners -- shirt sponsor Evonik, kit supplier Puma and Signal Iduna, which holds the naming rights to the stadium -- Opel will not become a shareholder. Instead, the strategic approach includes closer ties with Borussia Dortmund in the areas of communication and activation. This includes players being featured in the carmaker's TV ads (Opel).

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