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Marketing and Sponsorship

Premiership Rugby, Aviva Extend Title Partnership Through '17-18 Season

Premiership Rugby announced Aviva will continue its support of the league for another year, following seven seasons as the title sponsor. The deal will run through the end of the '17-18 season. The 135-game season will be watched by millions of people at stadiums across the U.K. and on BT Sport. The deal allows Aviva to continue its Tackling Numbers program, for those aged 7-9, which uses rugby to make learning about numbers enjoyable. The program has resulted in a total of 1,357 teachers downloading the Aviva Tackling Numbers lesson plans and reaching 26,610 children in the process (Aviva).

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