The IAAF reached an agreement with ITN Productions to form a joint venture company for host broadcasting and media production. As the IAAF calendar develops in the coming years, the production partnership will gradually assume responsibility for all IAAF content requirements. The company will incorporate traditional and digital production and 24/7 storytelling to cover the activities of the whole athletics family in addition to the competitive events. The IAAF launched a public tender process on May 10 with the intent of taking greater control of the way its leading global events are presented. The aim is to develop production capabilities that will be used by local organizing committees around the world to ensure consistent high level broadcasts and production standards. The joint venture company will initially deliver host broadcasting of IAAF World Athletics Series and IAAF World Indoor Tour events plus all the IAAF's non-live production requirements.
CANADIAN COVERAGE: CBC Sports will be Canada's exclusive home for live coverage of the IAAF World Championships London 2017, which will be held from Friday through Aug. 13 in the British capital. CBC Sports will have weekend afternoon and primetime coverage on TV as part of "Road to the Olympic Games," as well as daily live streaming at cbcsports.ca and on the CBC Sports app for iOS and Android devices throughout the IAAF World Championships.
SUB-SAHARAN SIGNALS: TV Media Sport, which holds the exclusive rights for the IAAF World Athletics Series for the Sub-Saharan Africa region, will broadcast the IAAF World Championships London 2017. The broadcaster will cover the championships with English and French commentary, which will be delivered by 1996 Olympic Pole Vault Gold Medalist Jean Galfione and Kenyan Bernard Otieno (IAAF).
