Cristiano Ronaldo Acquires Digital Agency Thing Pink To Help Launch 7EGEND

Cristiano Ronaldo "purchased a majority stake" in Portuguese ad agency Thing Pink, with a "view to create a new tech brand and a vehicle to launch new tech products," according to Mike Butcher of TECH CRUNCH. The agency has been "involved in a number of high-profile tech projects on the Iberian Peninsula." Ronaldo's "vision for a new vehicle" will be called "7EGEND," replacing the Thing Pink brand. The team is "now working with the Madeira-based Craque to launch the brand." It also "has a presence on Instagram and Facebook." Sources said that 7EGEND is "more or less the 'continuation' of Thing Pink," but that this will "go on to start producing its own stand-alone tech products" (TECH CRUNCH, 7/27).