Discovery, Olympic Channel Partnership Aims To Engage Younger European Audience

Discovery Communications and the Olympic Channel on Friday unveiled a new partnership to engage a new, younger and wider audience in Europe. The agreement covers 50 markets in Europe and will advance the shared ambition to further amplify Eurosport's live coverage of the Olympic Games. Launching on Wednesday, fans will see Olympic Channel-branded programming hours and content launching on Eurosport and Eurosport Player, Eurosport presence on the Olympic Channel, an Olympic Channel digital portal on Eurosport.com and digital amplification of content through dedicated presence on Eurosport's local Facebook pages and Twitter handles (Discovery).