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Marketing and Sponsorship

Marketplace Roundup: Liverpool, Tibet Water Resources Announce Partnership

Liverpool announced Tibet Water Resources as its official regional water partner in China. The partnership will see Liverpool and Tibet Water "collaborate to create unique experiences for Reds fans and consumers alike." Tibet Water Resources was up by 1.29% to HK$3.14 per share at the close on Monday (HONG KONG STANDARD, 7/24).

The Bangladesh Premier League agreed to a sponsorship deal with Saif Power Battery. The league is scheduled to begin on Friday at the Bangabandhu National Stadium with the participation of 12 clubs. Though Saif Global Sports provided Tk4 crore ($496,000) for the last edition of the BPL, this time it will provide "only" Tk1.5 crore ($185,800) (DAILY STAR, 7/26).

Premiership rugby side Leicester Tigers announced kit supplier Kukri will be its new technical partner for the '17-18 and '18-19 seasons. The company will reveal the club's home and away kits on Friday at 9am (Leicester Tigers).

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