Menu
Marketing and Sponsorship

Premier League Shirt Sponsorships Include 16 Overseas Partners

The "commercial significance of the Far East to Premier League football" has been revealed on the list of shirt sponsors for the '17-18 season, with "only Liverpool, Southampton, Stoke City and Watford now parading the names of British-based companies," according to Herbert & Harris of the London DAILY MAIL. Two gambling outfits and a company which builds eco-towns are "among the Chinese businesses on shirts for the new season," for which Premier League clubs have earned a record £281M ($367M). The 20-club list reveals the "continued significance of gambling firms in the game." Nine clubs remain "tied to gambling" and the industry spends £47.3M ($61.8M) on shirt deals, "only marginally less than last season." Clubs will also command additional sponsorship worth an "expected" £20M ($26.1M) by selling separate sponsored sleeve patches for '17-18 -- "shirt space freed up by Barclays no longer being the Premier League sponsor." The 16 overseas shirt sponsors are based in countries "as diverse as" the U.S., China, Japan, Thailand, the United Arab Emirates, Malta, Kenya and the Philippines (DAILY MAIL, 7/26).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/27/Marketing-and-Sponsorship/EPL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/27/Marketing-and-Sponsorship/EPL.aspx

CLOSE