Marketing and Sponsorship

Sheffield United Signs Pouring Rights Partnership With Heineken

7.26.2017

League Championship side Sheffield United signed a new pouring rights partnership with beer and cider company Heineken, according to Nick Hill of BDAILY. The three-year pouring rights partnership will see Fosters, John Smiths and Strongbow available on draft and Bulmers and Heineken in bottles across the concourses at Bramall Lane. Other brands from the Heineken portfolio, including Amstel and Birra Moretti, "will be available in hospitality areas." Heineken "will be supporting the improvement" of several bars around the stadium and "will also create branded areas and adult fan activities to support the match day experience." The new facilities will be "fully installed for the first game of the season" when the club will take on Brentford (BDAILY, 7/24).

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