Leeds United said that money from ticket sales "was clearly being used to strengthen" the roster as the club announced "record-breaking season ticket figures" for a League Championship campaign, according to Lee Sobot of the YORKSHIRE EVENING POST. Leeds was "closing in" on 18,000 season ticket sales over the weekend and has now "sold more than for any other Championship season" in its history, with sales up more than 25% on last year. While the price of season tickets "remained frozen for those renewing their subscriptions for the forthcoming campaign," the club increased the prices of matchday tickets for the first time in two years. But Managing Dir Angus Kinnear said that this year's "busy transfer activity" made it "clear" that extra money generated from ticket sales "was being used to strengthen the team." Off the field, Leeds introduced a "new pricing structure" for matchday tickets with games at Elland Road designated either as category B, A or "the newly-introduced and most expensive A+." Compared to last season's prices, category A and B games will cost between £1 ($1.30) and £2 ($2.61) extra but matchday tickets for A+ games at Elland Road will cost £49 ($63.85) in certain parts of the ground with £39 ($50.82) -- in the Family Stand -- "the cheapest on offer." Leeds United said that the A+ category "will only be used for exceptional fixtures where we judge that demand will outstrip supply" (YORKSHIRE EVENING POST, 7/24).
