Marketing and Sponsorship

Hero Motocorp Renews Indian Super League Deal For Three Years, $25M

7.25.2017

Hero MotoCorp renewed its title sponsorship deal with the Indian Super League, which is owned by IMG-Reliance and Star India, for three years, according to Gaurav Laghate of the ECONOMIC TIMES. Football Sports Development Ltd. Chair Nita Ambani announced Hero, which has been the title sponsor for the league since its inception in '14, "will be shelling out" $25M in the next three years. In its fourth season, the ISL "will have a longer format with two additional teams," Jamshedpur and Bengaluru, making it a 10-team league. Ambani said that India "is undergoing a football renaissance and that the newer, longer league would be more exciting and player-friendly." Ambani said that the league had "'rekindled' love for the beautiful game in India," which now ranks 96th in the world after being ranked 173rd in '15 (ECONOMIC TIMES, 7/23).

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