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Leicester City Signs One-Year Shirt Sleeve Deal With Thailand's Siam Commercial Bank

Leicester City named Thailand's Siam Commercial Bank its sleeve partner for the '17-18 Premier League season. The SCB Logo debuted on the club's shirt in the Premier League Asia Trophy in Hong Kong on Wednesday. As part of the partnership’s launch, a limited number of special-edition replica shirts featuring the SCB sleeve badge were printed and available to buy from the City Fanstore at King Power Stadium and online at lcfc.com/shop. The bank will receive branding throughout King Power Stadium, across interview backdrops and digital advertising boards and on Leicester's social media channels. Leicester City Vice-Chair Aiyawatt Srivaddhanaprabha said, "The people of Thailand have become extremely proud of Leicester City and -- with SCB joining King Power and our other valued Thai partners -- Leicester City is very proud of its growing relevance to the Kingdom of Thailand" (Leicester City).

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