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SBD Global/July 17, 2017/Marketing and Sponsorship

Marketplace Roundup: Wanderers Ink Thomas Cook Sport As Travel Partner

League Championship side Wolverhampton Wanderers announced Thomas Cook Sport as its official travel partner. Thomas Cook Sport will provide the first team and U21 team with travel arrangements and services throughout the '17-18 season (Wolverhampton Wanderers). 

Second Bundesliga side Kaiserslautern launched a partnership with Ticketmaster. The ticket sales and distribution company will serve as the club's official ticketing partner from the start of the '17-18 season (SOCCEREX, 7/14).

The World Para Athletics Championships at the London Stadium announced London City Airport as an official supplier for the competition. The airport provided marketing support ahead of the championships (SPORT INDUSTRY, 7/14).

Nedbank extended its title sponsorship of South African football's knockout cup competition, which is sanctioned by the country's Premier Soccer League. The five-year renewal will see the tournament continue to formally be known as the Nedbank Cup until '22 (SOCCEREX, 7/14).

Serie A side Inter Milan announced supplement brand Prozis as an official sponsor for the '17-18 season (Inter Milan). 

Yorkshire County Cricket Club announced First West Yorkshire as the club's preferred travel partner for home matches (BDAILY, 7/13).
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