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Marketing and Sponsorship

Marketplace Roundup: Wanderers Ink Thomas Cook Sport As Travel Partner

League Championship side Wolverhampton Wanderers announced Thomas Cook Sport as its official travel partner. Thomas Cook Sport will provide the first team and U21 team with travel arrangements and services throughout the '17-18 season (Wolverhampton Wanderers). 

Second Bundesliga side Kaiserslautern launched a partnership with Ticketmaster. The ticket sales and distribution company will serve as the club's official ticketing partner from the start of the '17-18 season (SOCCEREX, 7/14).

The World Para Athletics Championships at the London Stadium announced London City Airport as an official supplier for the competition. The airport provided marketing support ahead of the championships (SPORT INDUSTRY, 7/14).

Nedbank extended its title sponsorship of South African football's knockout cup competition, which is sanctioned by the country's Premier Soccer League. The five-year renewal will see the tournament continue to formally be known as the Nedbank Cup until '22 (SOCCEREX, 7/14).

Serie A side Inter Milan announced supplement brand Prozis as an official sponsor for the '17-18 season (Inter Milan). 

Yorkshire County Cricket Club announced First West Yorkshire as the club's preferred travel partner for home matches (BDAILY, 7/13).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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