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Leagues and Governing Bodies

Porsche Developing Autonomous Racing Car Software To Replicate Driving Experience

Porsche is developing autonomous car technology to "enable a driver to experience hands-free how a professional motor racing champion would tackle a racetrack," according to Patrick McGee of the FINANCIAL TIMES. The German sports car maker is "aiming to use software that will capture data from professional drivers as they rip around a racecourse." It will then upload the data so a self-driving Porsche can "replicate the entire driving experience on the track." Porsche CEO Oliver Blume said that there is a bright future for autonomous technology as "a virtual instructor at the racetrack." Porsche is using former Formula 1 driver Mark Webber, who retired last year after winning nine Grand Prix races, to create the app as it captures the way he drives on the track. The 40-year-old Australian, now a Porsche brand ambassador, joked that the "Mark Webber app" would be "like a cloning." Webber said, "I'm going to feed the app and undo my own talent" (FT, 7/3).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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