Menu
Marketing and Sponsorship

Warriors Guard Klay Thompson Extends Deal With Chinese Shoe Brand Anta

NBA Golden State Warriors guard Klay Thompson "signed a new 10-year renegotiation extension" with Chinese shoe brand Anta, according to NICE KICKS. The deal, negotiated by Wasserman Senior VP/Basketball Greg Lawrence and Thompson's business manager, Joe McLean, makes him "among the top 10 highest earning sneaker endorsers" in the NBA. The deal could reach 10 years and $80M, with a "variety of incentives." Later this fall, Thompson and Anta will "launch the KT3 together, along with an assortment of KT-branded basketball gear, casual apparel and lifestyle sneakers" (NICE KICKS, 6/30). CBS SPORTS' Jack Maloney reported Thompson decided to go with Anta "in part because it gave him the opportunity to get a signature shoe." Thompson said that he wants to "be the Michael Jordan one day of Anta." He said, "I knew with the other brands in the States, whether it was Nike or adidas, it was going to be tough for me to get a signature shoe. I knew with Anta, I would have so much input creatively. ... Knowing that I could be really big in China, that was really cool to me. The shoe market sometimes is overflooded in the States, and I thought, 'Well, why not branch out and be global'" (CBS SPORTS, 6/30).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/03/Marketing-and-Sponsorship/Klay-Thompson.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/07/03/Marketing-and-Sponsorship/Klay-Thompson.aspx

CLOSE