Marketing and Sponsorship

Man City, Online Gaming Company Kai-Fa Yule K8.com Agree To Partnership

6.22.2017

Man City signed a new deal with online gaming company Kai-Fa Yule K8.com, according to Richard Bell of BDAILY. The agreement means K8.com is now the club's official betting partner in Asia. The multi-year partnership gets underway at the start of the '17-18 campaign. From next season, the firm's branding will "feature on digiboards during home games" at the Etihad Stadium (BDAILY, 6/21). IGAMING BUSINESS reported in addition to the digiboards, users of the platform will have opportunities to win "money can't buy" experiences involving the Man City squad, "as well as trips to see the team in action." K8.com, based in Manila, Philippines, "provides its 15 million users with live-streaming content, particularly in sports, across its platforms" (IGAMING BUSINESS, 6/21).

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