Juventus announced starting on July 1, Getty Images will become the club's exclusive photographic agency and sports photographic agency for distribution. The agreement with Getty Images is the latest step in Juventus' process of rebranding, which began in January (Juventus).
The Austria Handball League (HLA) announced Austrian mobile phone provider spusu as its new main and name sponsor. For the next three years, the company will have a number of additional rights, including exposure on LED boards and all HLA interview backdrops (HLA).
Bundesliga side VfL Wolfsburg launched a three-year strategic partnership in China with the Mentougou Education Committee and Beijing-based Wisdom Sports to promote the development and professionalization of football. The club will help to establish a standardized training system for football in local schools and provide advanced coaching (SOCCEREX, 6/20).
Ligue 1 side St. Étienne extended its partnership with organic food manufacturer Markal through ’21. The brand’s logo will remain on the left sleeve of the club and will also be seen throughout the Geoffroy-Guichard Stadium. Markal will also continue its charity program, Coeur-Vert, with the club. The two have been partners since '12 (St. Étienne).
