BoxNation "won the British television rights for the long-awaited mega-fight" between Gennady Golovkin and Canelo Alvarez on Sept. 16. The dedicated subscription network will launch its new pay-per-view platform for the "most anticipated fight" since Mayweather vs. Pacquiao in '15 (London DAILY MAIL, 6/19).
The Australian Football League Players' Association will launch a new well-being and resilience smartphone app known as MindMax on Wednesday. AFL players Michael Walters, Daniel Menzel, Ed Curnow and Majak Daw have been involved in the development of MindMax, an initiative funded by the Movember Foundation. The app combines the personal experience of AFL players with regularly-updated training sessions, games and social interaction to help users build, strengthen and maintain healthy and fit minds (AFLPA).
UFC is planning to "innovate its broadcast model with the introduction of a new in-fight statistics system that will deliver an array of real-time data to viewers." Speaking at a session at Cannes Lions, WME CEO Ari Emanuel discussed how UFC is "aiming to build a data business in part by placing sensors on athletes' gloves, shorts and throughout the arena." UFC President Dana White said, "We're working on a lot of stats. We want to see the best knockout -- it's perfect for social media" (THE DRUM, 6/19).
The Olympic Channel: Home of Team USA from NBC Universal will launch in the U.S. on July 15 in "more than 35 million homes." The linear cable channel "will be available to most subscribers" of Altice, AT&T DirecTV, Comcast, Spectrum and Verizon at launch. The linear channel will "also be also be available at launch on streaming services, including DirecTV Now, Fubo, Hulu, Sony PlayStation Vue and YouTube TV" (BROADBAND TV NEWS, 6/18).
