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SBD Global/June 20, 2017/Marketing and Sponsorship

Swansea City Looks To Expand Asian Footprint With Letou Shirt Deal

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Premier League side Swansea City announced Asian-focused online betting and casino operator Letou will be its official shirt sponsor for the '17-18 season, according to Ted Menmuir of SBC NEWS. The club hosted an unveiling ceremony for its new "home & away shirts" designed by Spanish kit manufacturer Joma. The new shirt features the branding of Letou on the front and is "accompanied by web-security firm Barracuda," which will sponsor the club’s sleeves. Swansea COO Chris Pearlman said that the sponsorship "continues the football club's initiative of expanding its commercial presence within Asian consumer markets." Pearlman added, "Swansea City has ambitions to grow our brand in Asia where Letou has a strong presence and a lot of experience" (SBC NEWS, 6/19). In Cardiff, Andrew Gwilym reported Swansea has "plans under way to develop a Chinese version" of its website and social media channels. The home kit is in Swansea's "classic white colors" with black trim, "while the away kit is red with green trim." Pearlman said, "They will help us locally and globally. At the global level they will be supporting our growth in China and throughout Asia, helping the club fund a Chinese-language version of our website, as well as encouraging and supporting the development of Chinese-focused social media content" (WALES ONLINE, 6/19).
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