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Marketing and Sponsorship

Recently-Promoted Hibernian Unveils '17-18 Kit Featuring New Sponsorships

Scottish Premiership side Hibernian unveiled new sponsorship deals at an event to launch the club's new home and away kits for its first season back in Scottish football's top-flight. The new deals will see premium national and int'l brands -- Macron, MarathonBet and Eden Mill -- featured on the club's new strips. The new "Hibernian Reborn" kit was unveiled on Wednesday with a number of videos, including a Hibernian Reborn campaign video. The new look was agreed upon following a three-year deal with new kit supplier Macron, which will work jointly with the club's new retail partner, Provan Sports Ltd., which will operate the Hibernian club store. The club announced main shirt sponsor MarathonBet -- which sponsored Hibernian the past three years -- renewed for another two years. Hibernian also announced that St. Andrews-based gin distiller Eden Mill is an official partner. The brand's one-year deal sees it on the back of the shirt (Hibernian). 

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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