Cristiano Ronaldo is the "biggest star in the world’s most popular sport," and the global football icon "just wrapped 12 months for the ages," according to Kurt Badenhausen of FORBES. One of the "biggest beneficiaries" of Ronaldo’s success was his sponsors. They "racked up" $936M in media value across his social media accounts in the 12 months ending June 1, according to Hookit, "which tracks sponsorship value in social and digital media." The tally is "more than seven times any other athlete." Ronaldo’s value is a "combination of heavy usage of social media and the largest following of any athlete." He posted 580 times over 12 months with a sponsor mention or logo. The next highest in the Top 10 was Barcelona’s Neymar, with 255. Ronaldo’s 277 million followers are 68% higher than Neymar, who ranks second with 165 million followers. Ronaldo's 122 million Facebook fans are "more than any other person on the planet." He tallied 927 million interactions (likes, comments, shares) and video views on his sponsored posts for an average value per post of $1.6M for sponsors like Nike, Herbalife, Tag Heuer and Abbott Labs (FORBES, 6/15).
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Source: Hookit
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