Quote of the Day

"We recognize that for The Championships to progress its leadership position, we need to invest in the global understanding of Wimbledon."
-- AELTC Head of Commercial & Marketing James Ralley, on Wimbledon's new campaign designed to build awareness of The Championships in new int'l markets. (PR WEEK, 6/15)
Friday June 16, 2017 Vol. 6 — No. 4 Print This Issue

Top Stories

  • Chip Off The Old Block

    Intel is close to announcing a nine-figure global sponsorship deal with the International Olympic Committee, according to multiple sources familiar with the parties’ plans. The deal is the tech giant’s most ambitious step yet in its 2-year-old strategy of using sports to market the user experience it powers instead of the microprocessors it sells. Terms are not yet known, but membership in the IOC’s TOP (The Olympic Partner) program sells for roughly $200 million for a four-year cycle.

  • Raising Awareness

    All England Club unveils campaign aimed at global audiences.

  • Finding Opportunity

    Nine positioned to take BBL rights away from struggling Ten.

  • Three Of A Kind

    Hibernian signs sponsorship deals with Macron, MarathonBet, Eden Mill.

  • Social Climber

    Ronaldo delivers nearly $1B in social media value to sponsors, report finds.

  • On The Clock

    Chinese clubs have until Sunday for input on proposed transfer levy.

  • Strategic Move

    Discovery brings on Ketchum to consult on sports strategy.

  • Playing Ball

    MP & Silva named media, sponsorship partner for Colombian Baseball League.

  • Snap Decision

    Leeds owner hires Christiansen after being "blown away" in interview.

  • Get It Right

    FIFA's goal for video review is to avoid "game-changing" mistakes.

  • Hangin' With ...

    ... Richard Gould, CEO of Surrey County Cricket Club.

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