Real Madrid and adidas presented the team's kit for the '17-18 season. On the home shirt, the white color is combined with a light blue, with the three adidas stripes only running along the shoulders. At the bottom of the shirt there is a small embossed stamp with the years 1902-2017, as a nod to the club's 115-year history (Real Madrid).
Ligue 1 side
Nantes announced online poker and betting operator
Winamax renewed its partnership with the club for two years. The Winamax logo will continue to appear on Nantes’ shorts as well as at the Beaujoire Stadium. Winamax will also offer supporters the opportunity to meet players during a poker tournament held at the stadium (
Nantes).
Top14 side Lyon OU announced Italian sportswear brand Macron as the club’s new kit provider. A contract was signed for three years. The club will unveil its new kits in July (SPORTBUZZ BUSINESS, 6/14).
Boxer Anthony Joshua and tennis player Andy Murray "took to the court for the launch of the new Jaguar XF Sportbrake." The duo "are known to be good friends and shared a few rallies, even bringing along the Wimbledon trophy and championship belts." Murray and Joshua posed by the £35,000 ($44,600) car, which was colored "Wimbledon white" (London DAILY MAIL, 6/14).
Scottish Premiership side Rangers extended its shirt sponsorship deal with online casino 32Red. The company has been the official shirt sponsor since July '14 and will continue to have its logo displayed on the front of Rangers' kits for the next two seasons (SCOTSMAN, 6/14).
Serie A side Juventus announced Chinese mineral water firm Ganten Water will be the club's official water partner for three seasons starting on July 1. The agreement was signed at a press conference in Shenzhen, China (Juventus).
Chinese Super League side Shanghai Shenhua launched a new partnership with automotive manufacturer Changan Ford. The company will "carry out a series of promotions." Changan Ford has been an exclusive sponsor and vehicle provider of the CSL since '14 (SOCCEREX, 6/14).
National League side Hartlepool United's stadium "reverted back to its original name of Victoria Park, thanks to a new sponsorship deal" with energy consultancy Utility Alliance. The company agreed to pump £240,000 ($306,600) into Hartlepool United over the next three seasons "in a deal which will see the firm's logo emblazoned across the club's shirts" (BDAILY, 6/14).
Badminton England appointed sports rights and marketing agency Sport Collective to support the development of the organization's commercial growth (Badminton England).
World Para Athletics Championships London 2017 named prosthetics supplier Ottobock a national partner. Ottobock will provide repair and maintenance services for the event and everyday equipment for Para athletes (IPC).
