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Marketing and Sponsorship

Leicester City Partners With Rock Band Kasabian For Fashion Range

Premier League side Leicester City "teamed up" with rock band Kasabian to produce a new fashion line, according to Jonathan Spencer of the London DAILY MAIL. The club, in conjunction with brand management company Bravado, announced an exclusive collaboration with the British band on a new clothing range "which combines rock 'n' roll and football, available from June." Kasabian members are reportedly "huge supporters of Leicester." The band confirmed it has been "working closely" with the club on a new clothing range called "KASABIAN for LCFC." The range, designed by Kasabian's Sergio Pizzorno, will be available online beginning Wednesday. The "unique clothing range will see a selection of track jackets, slogan t-shirts and retro football shirts available to buy" (DAILY MAIL, 6/14).

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