Triathlete Brothers Alistair, Jonny Brownlee Featured In Aldi Campaign

British triathletes Alistair and Jonny Brownlee "try to get one up on each other" in supermarket brand Aldi's new summer campaign to promote its "competitive pricing," according to Omar Oakes of CAMPAIGN LIVE. Dubbed by Aldi as "the most competitive brothers in the world," the Brownlees appear in two new 30-second spots created by McCann London. The pair became brand ambassadors for Aldi in February to support the company's "Get Set to Eat Fresh" program for the next four years through the 2020 Tokyo Games. The campaign sees the brothers "take each other on in silly tasks, such as who can eat an ice cream the fastest, or win a race on todders' bicycles." The spots were created by Mike Oughton at McCann London and directed by Olly Williams through Another Film Company (CAMPAIGN LIVE, 6/12).