European broadcasters TF1, ProSiebenSat.1 and Mediaset "plan to set up a joint trading platform for digital video advertising to appeal to media agencies planning continent-wide campaigns." The joint venture, named European Broadcaster Exchange, will be based in London, Germany's ProSieben said in a statement on Friday, without disclosing financial terms. So-called programmatic video campaigns "allow buyers to make real-time bids for ad slots on publishers' sites, or each time a video is viewed, with the winning bids being displayed instantly on the sites" (REUTERS, 6/9).
Eurosport sanctioned the change of its flagship tennis show to "Game Schett & Mats." John McEnroe launched a campaign lobbying Eurosport officials to rename the show and reflect the role played by Mats Wilander's co-host, Barbara Schett. McEnroe confirmed the change of name during Friday's program (Eurosport).
Scotland's women's national football team is "refusing to carry out any media or commercial activity due to a dispute with the Scottish FA." Players did not speak to the media before or after Friday's 2-0 friendly win over Romania in Falkirk. The Scottish FA said in a statement that it was "disappointed they have chosen not to undertake their media responsibilities." But the governing body hopes to resolve the matter before Tuesday's friendly against Sweden in Vaxjo (BBC, 6/10).
