European Professional Club Rugby appointed Two Circles to "help it grow and better engage with fans across its digital platforms." The sports marketing agency will work with EPCR to "accelerate engagement growth" across the '17-18 season. Two Circles will analyze the kind of content fans are "most interested in and how they consume it to help the EPCR develop a new approach to its marketing activities that will ultimately increase the number of potential commercial opportunities" (THE DRUM, 6/6).
Cycling team Movistar Team topped the REDTORCH social media Engagement League for the 2017 Giro d'Italia, with Team Sky in second and Bora-Hansgrohe in third. Giro On Social is a free annual report released by REDTORCH. Reports for the Tour de France and La Vuelta a España will be released later this year. UAE Team Emirates was the best performing team by Engagement Rate on each platform, despite having the fewest number of followers across Facebook, Twitter and Instagram (REDTORCH).
The Confederations Cup begins on June 17 and all 16 games will be shown live on Ireland's RTÉ2 and RTÉ Player. The opening game features host Russia taking on New Zealand. The final takes place on July 2 in St. Petersburg. This year's entrants are Russia, Germany, Portugal, Australia, Chile, Mexico, Cameroon and New Zealand (RTÉ).
