Adidas China partnered with China’s Ministry of Education and China Education Television to "launch an official TV series to teach young people football skills," according to Danielle Long of THE DRUM. The series, called "Daily Football," consists of 365 three-minute episodes, "which will air daily on China’s top educational TV channel, as well as online." The episodes will feature youth football coach and adidas brand ambassador Tom Byer "providing step-by-step instructions on how to complete essential football moves." The series "aims to reach 8 million young people across the country and is part of a major initiative by the Chinese Government to improve football skills in China." The series is part of a three-year partnership between adidas and the MOE, which "aims to accelerate the development of school football nationwide." It is also part of adidas’ ongoing strategy to "support grassroots football in China through partnerships and development programs, which consist of youth leagues, coach training and player development" (THE DRUM, 6/2).
