Man City unveiled its new home kit for the '17-18 season -- and "included a nod to the club's former glories." Images released by kit manufacturer Nike on Wednesday showed how Man City's "new homewear will carry subtle colourful allusions" to the title-winning side of '67-68, marking the 50th anniversary of that triumph (London TELEGRAPH, 5/31).
La Liga side
Valencia announced Miami-based technology company
BLU Products as a new main global sponsor for next season. The brand's logo will be worn on the front of the club's new official shirts during the '17-18 season, an agreement which includes the option to extend the deal for a further season (
Valencia).
Ligue 1 side Angers SCO announced a two-year partnership with French poultry brand Le Gaulois. Starting next season, Le Gaulois’ logo will be featured on the front of the club’s jersey. The company will also have access to hospitality packages throughout the partnership (Angers SCO).
A-League side Sydney FC and Beechwood Homes agreed to extend their premium partnership for a further two years after a successful four-year partnership. Beechwood has been part of the club's corporate family since the '13-14 season, featuring on the shirt sleeve for the past three seasons (Sydney FC).
Second Bundesliga side Union Berlin announced a new three-year contract with Koch Automobile AG. The company will be a top sponsor for the next three seasons at the club's home games and in the hospitality sector (Union Berlin).
Sold Out National Event Management will be the official event management company for the Gold Coast 2018 Commonwealth Games. As official supplier to the Games, Sold Out will continue to assist in the delivery of promotional and marketing events (Commonwealth Games).
PPG will sponsor the European Masters Golf Championship. Under the agreement, PPG will have branding rights for the entire Swiss stop on the professional men's golf European tour, which will be streamed to 497 million households around the world via 36 broadcasters (PPG).
