Sky "has called in the lawyers against a company selling streaming boxes," claiming the service "breaches copyright and threatens the financial viability of sporting codes," according to Ben Hill of the NEW ZEALAND HERALD. But My Box NZ owner Krish Reddy is "refusing to back down" from what he is claiming are "bullying" tactics on behalf of the broadcaster. Reddy received a letter from law firm Buddle Findlay on behalf of Sky, "saying his company's service breaches copyright and the Fair Trading Act and to stop trading." Reddy said that Sky is "acting as nothing more than a playground bully, using their resources to try and get rid of my business." Reddy said that his company does not "control what people can access through the boxes they sell." He said, "We simply set up the platform for people to stream what they like." Sky spokesperson Kirsty Way said that the letter "really says it all," and added that the "promotion of software to, in our view, unlawfully access content is a blatant breach of copyright." Way: "The impact of such services are severe and wide, sure they affect Sky and our 1,400 staff, but also other local media companies, producers, actors, filmmakers and many, many more" (NZ HERALD, 4/27).
