Marketing and Sponsorship

Schalke Jerseys To Have Payment Chip As Part Of Deal With AllyouneedFresh

5.19.2017

Bundesliga side Schalke's new jersey "will have an integrated chip that will allow the wearer to pay for services" as part of the club's new sponsorship agreement with online supermarket AllyouneedFresh, according to the AP. The club said that it will bear the AllyouneedFresh logo on its shirt sleeves and added that the logo contains a payment chip "so that all fans can pay with their jerseys" in its stadium. Fans will be able to use it to "purchase sausages and beer, for example." The deal is to run for four years from next season. Kicker magazine reported the agreement is worth around €20M ($22.2M) to Schalke (AP, 5/18).

Zusammenarbeit mit einzigartigem Innovationscharakter: @AllyouneedFresh wird Ärmelsponsor des #S04. https://t.co/rtFVTaIdKE pic.twitter.com/6jhBm2ZYue
— FC Schalke 04 (@s04) May 17, 2017

PREVIOUS Head CEO Agrees With French Open's Decision To Deny Sharapova A Wild Card NEXT Borussia Dortmund Unveils New Puma Kit For Next Season

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 25, 2024

April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/19/Marketing-and-Sponsorship/Schalke.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/19/Marketing-and-Sponsorship/Schalke.aspx