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Marketing and Sponsorship

Schalke Jerseys To Have Payment Chip As Part Of Deal With AllyouneedFresh

Bundesliga side Schalke's new jersey "will have an integrated chip that will allow the wearer to pay for services" as part of the club's new sponsorship agreement with online supermarket AllyouneedFresh, according to the AP. The club said that it will bear the AllyouneedFresh logo on its shirt sleeves and added that the logo contains a payment chip "so that all fans can pay with their jerseys" in its stadium. Fans will be able to use it to "purchase sausages and beer, for example." The deal is to run for four years from next season. Kicker magazine reported the agreement is worth around €20M ($22.2M) to Schalke (AP, 5/18).

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