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SBD Global/May 19, 2017/Marketing and Sponsorship

Borussia Dortmund Unveils New Puma Kit For Next Season

Bundesliga side Borussia Dortmund unveiled its new home kit for next season, according to Amitai Winehouse of the London DAILY MAIL. The traditional yellow shirt "has a black motif and will also be worn for the last game of the current Bundesliga season against Werder Bremen and the German Cup final in Berlin." Dortmund and designer Puma are "encouraging supporters to send in messages of support." During the game against Bremen, the players "will wear those messages as motivation" (DAILY MAIL, 5/18). ESPN.com's Stephan Uersfeld reported Borussia Monchengladbach is not "pleased" with Borussia Dortmund's new kit. Monchengladbach is still "seemingly holding a grudge" over Dortmund's decision to adopt the word "Borussia" in its name, and has now accused Dortmund of "stealing" its current kit design (ESPN.com, 5/18).
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