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First Episode Of BVB's Live Stream Series Draws More Than 2 Million In China

More than 2 million people watched the first episode of of a series Bundesliga side Borussia Dortmund is livestreaming in China. BVB launched the series in partnership with Shanghai-based sports marketing agency Mailman. The first episode, which aired on Saturday, featured a stadium and museum tour with former player and current stadium announcer Norbert Dickel. It drew nearly 3 million online viewers in China. This week, the club will air three more live streams from its training center, including the exclusive launch of its new kit. Throughout BVB's summer tour of Asia and the '17-18 season, it will produce around 20 more live stream shows (Borussia Dortmund).

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