Glenmorangie Whisky Hires Clifford French To Activate Its Open Sponsorship

Glenmorangie Whisky appointed sport and entertainment agency Clifford French to activate the brand's sponsorship of the 146th Open Championship at Royal Birkdale, according to Hannah Ellison of EVENT MAGAZINE. The Glenmorangie Whisky campaign, "which will include an activation during The Open," will aim to celebrate the "creative spirit" of the tournament and will take inspiration from "The Open's history, as well as Glenmorangie's heritage." Clifford French will be working with Glenmorangie ambassador Justin Rose. The activation will form part of an integrated communications campaign, which will include an "influencer content series, earned media outreach and talent hospitality" (EVENT MAGAZINE, 5/10).