Marketplace Roundup: FFF, PMU Release Ad Featuring Team France Players
The French Football Federation and French betting firm PMU released an ad featuring several France national team players for PMU’s new “Cash Out” service. The new offer allows bettors to “receive their winnings before the end of the match.” The customer will win less, but avoid losing money if a bet is unsuccessful. PMU enlisted Antoine Griezmann, Dimitri Payet, N'Golo Kanté, Hugo Lloris and others for the ad (SPORTBUZZ BUSINESS, 5/9).
La Liga side Atlético Madrid signed an agreement with South Korean electronics brand LG, which will "provide technological solutions at the team's new stadium," Wanda Metropolitano. Atlético previously partnered with Philips, which will be in charge of lighting at the new stadium (EXPANSIÓN, 5/9).
Skincare and anti-perspirant brand Dove announced a year-long partnership with the Lawn Tennis Association, and "will be supporting British Tennis events throughout this summer." Dove will be staging "Dove Ladies Day" at the Aegon Open, Classic and Int'l tournaments, and "will be offering fans free product samples and giveaways, as well as a chance to win Finals Day tickets when they share photos on social media" (EVENT MAGAZINE, 5/9).
World Rugby announced that financial services company Société Générale renewed its worldwide partnership of the Rugby World Cup for the '19 event in Japan. Société Générale is a major supporter of rugby worldwide from grassroots to the elite game and will also partner with the 2017 World Rugby Awards in Monaco on Nov. 26 (World Rugby).
Speedo Australia will sponsor the Australian Commonwealth Games team for the Gold Coast 2018 CWG. Speedo will supply training and competition wear to the Aussie swimming and diving teams. The announcement follows Speedo extending its 12-year partnership with the Australian Olympic team (Speedo).
Sports marketing firm TLA Worldwide announced it was appointed by New Zealand Rugby to manage and deliver the 125th anniversary match in November. The match will see the All Blacks celebrate the 125th anniversary of NZR with a commemorative game against the Barbarians at Twickenham Stadium on Nov. 4 (TLA Worldwide).
Qatar Airways announced the renewal of its sponsorship agreement with Saudi Professional League side Al-Ahli (GULF TIMES, 5/8).
Italian sportswear brand Macron agreed to become the official technical sponsor of Austrian football side Wacker Innsbruck. The five-year partnership "will include supplies to the second division side’s junior team, while the company will also offer a range of replica merchandise to fans" (SOCCEREX, 5/9).
The Barilla Group reached a long-term agreement with Roger Federer for the promotion of its pasta and sauces products around the world (Barilla).
A "controversial" new ad for the Argentine women's basketball league "has been slammed as sexist." The video, released to promote La Liga Feminina, "sparked outrage" after featuring a model rather than a sportswoman (THE SUN, 5/9).
NZR announced Starship Foundation as the official charity partner of the New Zealand Lions Series 2017. The charity, which raises funds for the national children’s hospital, is aiming to raise NZ$200,000 ($137,900) throughout the series to support Starship's Emergency Department (NZR).
