Eurosport created a "mock" Hollywood-style film trailer as "part of its marketing efforts to promote its upcoming summer of sport," according to Tony Connelly of THE DRUM. The "Fuel Your Summer" spot promotes Eurosport's "broad portfolio of sports across cycling, tennis, athletics, swimming, football and motor racing." The promo "stars athletes who will feature in its coverage over the coming months" including tennis champion Roger Federer as "the Artist," Tom Kristensen as "Mr. Le Mans," Eric Cantona as the "Godfather" and the fastest man in the world -- "The Man of Speed" -- Usain Bolt. The spot uses an "array of typography," borrowing from genres including westerns, horror films and action films to compare the upcoming sporting events to films such as "Indiana Jones," "Back to the Future" and "The Terminator." Events "being touted" in the trailer include the Giro d'Italia, the Tour de France, Roland Garros and the UEFA Women's European Championships. The ad will air "throughout the summer on Eurosport's linear, digital and social channels" (THE DRUM, 5/8).
