Menu
Events and Attractions

European Tour Hails Inaugural GolfSixes As Galleries 'Enthusiastically' Buy In

GolfSixes is "seemingly here to stay," with sponsors already "expressing their interest to the European Tour after the successful inaugural staging of the short-form event" at the Hemel Hempstead course, according to James Corrigan of the London TELEGRAPH. If golf’s version of Twenty20 cricket "does take off," then Denmark "may look back in pride" at its "gripping" final victory over Australia. It is understood that a "number of potential investors have been in touch and the long-term view is to set up a series of GolfSixes events, which will run within the traditional schedule." European Tour CEO Keith Pelley admitted beforehand that it was a "gamble" going into the £1M ($1.3M) event without a title sponsor and "having to dip into the Tour's carefully protected coffers." But this is an experiment the Canadian "believes will pay off." Pelley said, "There's no doubt this will be back. We're going to take what we've learnt and build on this." While the music, pyrotechnics and all the fan engagement left their marks -- with the 5,000-strong galleries "enthusiastically buying into the concept" -- there can be "little doubt which was the most successful innovation." The "shot clock" which featured on the fourth proved that the professionals can move apace when "encouraged" (TELEGRAPH, 5/7).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/09/Events-and-Attractions/European-Tour-GolfSixes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/09/Events-and-Attractions/European-Tour-GolfSixes.aspx

CLOSE