U.S.-Based Brooks Running Company To Enter China, Brazil Markets In July

Brooks Running Company will expand its global footprint in July with entry into China and Brazil, two of the largest running markets in the world. Brooks CEO Jim Weber said, "Brooks is 100% focused on the run, and it's important that our brand is part of the running community across the globe." Brooks will enter China on July 1 via online and brick-and-mortar distribution. At launch, Brooks’ products will be available online through T-Mall and Amazon as well as in-store at sporting goods retailers in major markets such as Beijing, Shanghai and Guangzhou. In partnership with Centauro, a sporting goods retailer in Brazil, Brooks will also enter the Brazilian market in July. Brazil is home to the largest running population in Latin America. In the near term, Brooks plans to strengthen its existing presence in Germany, Italy, France and the U.K. In '18 and beyond, Brooks will explore opportunities to enter new countries with dedicated runner populations (Brooks).