The WNBA announced on Tuesday that 20 games would be livestreamed on Twitter "over the next three seasons as part of a deal with the social media company." The deal also "includes 40 highlight packages a week to be featured across Twitter" (THE AGE, 5/2).
Man City announced a collaboration with football-based social networking and media app Dongqiudi, naming it a Chinese strategic partner. Man City created an account on the platform and "will create content targeted at the Chinese market, giving fans in the country access to news, match reports and videos." Dongqiudi will also help the club "create an e-commerce service to sell official merchandise in China" (SOCCEREX, 5/2).
Ligue 1 side Monaco announced the launch of a new digital partnership with Argentine club Estudiantes de la Plata. The partnership will continue Monaco's expansion and promotion of the club and the principality across South America. It is part of the team's digital internationalization strategy, which began with Brasileiro club Cruzeiro in June '15 (Monaco).
Western Europe's pay-TV subscriber total is set to reach 100 million this June. According to the Western Europe Pay-TV Forecasts report produced by Digital TV Research, while Western Europe’s pay-TV market is mature, "unlike North America it will still gain subscribers" between '16 and '22. Although this "only represents a 6.7% increase, it means nearly 7 million more subs to take the total to 106 million" (BROADBAND TV NEWS, 5/2).
The Belgian Pro League announced Telenet and VOO retained the non-exclusive broadcast rights to the league for the next three seasons, adding that “the appeal process remains open for other candidates.” Pro League clubs also decided to “extend their partnership with public broadcasters VRT and RTBF to show match recaps and wrap up shows” (LA MEUSE, 5/2).
