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Marketing and Sponsorship

Marketplace Roundup: Pro12 Side Ospreys Announces Kit Deal With Canterbury

Pro12 side Ospreys revealed it will wear Canterbury kit for the next four seasons after the current agreement with BLK expires this summer. Fans will have to "wait until August to find out what the domestic playing kits look like, with the European strip being released later in the year." Canterbury will also "kit out" the regional age-grade teams, Premiership Select side, Ospreys Women and Wheelchair Rugby. There will be a leisure range available to fans (WALES ONLINE, 5/2).

Australian Football League side Sydney Swans named current sponsor Kennards Hire a premium partner for the next three seasons. Kennards, an equipment company which has 170 branches across Australia and New Zealand, will be the Swans' official trade and DIY hire partner (Sydney Swans).

Portuguese side Benfica named Swiss watchmaker Hublot its official timekeeper. Hublot will provide players and staff with a limited-edition Classic Fusion Chronograph SL Benfica watch. The brand will also have a presence at Benfica’s home ground, the Estádio da Luz, and on the club’s various digital platforms. The financial terms of the agreement have not been released (SOCCEREX, 5/2).

World Sailing
named SAP its official technology partner. Over the next four years, SAP will bring its solutions to World Sailing’s World Cup Series of events. SAP will simplify operations for sailors and coaches and supply media with information and insight (World Sailing).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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