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Marketing and Sponsorship

Anthony Joshua Teams Up With Varied Sponsor Roster Ahead Of Klitschko Fight

From watches and "high-end cars," to sportswear and deodorant, Anthony Joshua's sponsors are "both lucrative and varied," according to Matt Aldridge of the London TELEGRAPH. The heavyweight boxer will "pocket a cool" £15M ($19.4M) for fighting former heavyweight champion Wladimir Klitschko on Saturday. Making a "profit on the night," too, will be Joshua's sponsors. Below are the 13 companies that back him:

  • Under Armour
  • Texo Scaffolding
  • Sky Sports
  • BXR
  • Beats
  • Lucozade Sport
  • Lynx
  • StubHub
  • Jaguar
  • EQ
  • Audemars Piguet
  • Altitude Mask
  • Dafabet (TELEGRAPH, 4/27).
In London, Richard Parry reported Beats by Dre teamed up with Joshua ahead of his fight with Klitschko "to create a custom set of headphones." Using the 27-year-old's "unique" tattoo -- a silhouette of Africa with the word "wisdom" overhead -- the "one-of-a-kind" Pro headphones are presented in black and gold (EVENING STANDARD, 4/27).

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