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Marketing and Sponsorship

Western Province Rugby Renews Sponsorship Deal With Land Rover

Land Rover South Africa renewed its sponsorship of Western Province Rugby, which represents the DHL Stormers and DHL Western Province teams. Land Rover's association with the DHL Stormers and DHL Western Province kicked off in '14 for that year's Super Rugby and Currie Cup tournaments. Selected players from the DHL Stormers and DHL Western Province squads were named Land Rover Rugby ambassadors. The partnership will include the Rugby Goes Rural, Moments that Matter and Hope Crosses Any Terrain programs. The Rugby Goes Rural clinics will be hosted by the Land Rover ambassadors at rural schools throughout South Africa, as well as schools where those ambassadors grew up playing rugby. Rugby Goes Rural is part of Land Rover’s Hope Crosses Any Terrain program, which contributes to Jaguar Land Rover's global corporate social responsibility objective of creating opportunities for 12 million people by '20. This year's ambassadors include Siya Kolisi, Eben Etzebeth, Pieter-Steph du Toit, Juan de Jongh, Scarra Ntubeni and a sixth Land Rover Rugby Ambassador to be revealed (DHL Stormers).

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